Council endorses action to improve tourism for Toronto

Council endorsed actions from the report Making Toronto the Best It Can Be, which has recommendations from industry leaders, City staff and Member of Council to enhance Toronto’s ability to serve as a premier tourist destination and reap the economic benefits. The City participated in the Toronto’s Premier Ranked Tourism Destination project which identifies 93 action items. These include attracting new ‘blockbuster exhibits,’ renewing and creating tourist magnets like a revitalized waterfront, telling the story of Toronto’s history in a more captivating way, and for people involved in the tourism industry to elevate the level of service offered to tourists. City Divisions will meet to explore avenues to improve services to support growth in the tourism sector.