Municipal Licensing and Standards and Parks, Forestry and Recreation launches responsible dog owner campaign
The City of Toronto is encouraging residents to be responsible pet owners and keep their dogs on a leash at all times. In addition to increased bylaw enforcement in parks, changes in shifts and “zero tolerance” for dogs off-leash, a communications campaign is being launched with Parks to educate residents about their responsibilities when having pets in the city.
Components of the campaign include: advertising in Parks Fun Guide, transit posters in TTC shelters (print and digital – see image below). Other components include: posters, Dogs Off Leash 101 public education piece, information on website, postcards and social media campaign.