New name for former Automotive Building

City Council approved a 10-year sponsorship agreement between Exhibition Place and MTS Allstream Inc. The new conference centre being built within the heritage facade of the former Automotive Building will be named Allstream Centre – A Conference and Convention Centre at Exhibition Place. The naming rights fees will be used to convert the heritage building to a state-of-the-art conference centre that is intended to achieve the LEED (Leadership in Energy and Environmental Design) Silver rating design standard.